The Influence of Price Perceptions, Service Quality and Store Image on Customer Loyalty through Customer Satisfaction Mutiara Cahaya Swalayan Slawi

Abstract

Customer satisfaction related to customer loyalty will increase when customer satisfaction increases. Loyal customers will not switch to a competitor's product or service even if the price increases. Customer satisfaction includes recommending the company to others, changing products from the same company, purchasing additional products or services, and occasional use of the product. There are two main aspects of a customer loyalty system that are related to behavior and attitudes. Customer loyalty plays many important roles, such as increased purchases, positive word of mouth, and less pressure for price increases. Loyalty leads to increased purchases. Reduce business and operational costs, increase market share and maximize customer value. Business goals must be competitive to win the hearts of customers, create and build loyalty, achievement process. The displayed price for a product or service can influence customer perception, and a customer's perception of price can influence the decision or use of the product in such a way as to force the business department to create happiness in the product it sells.