The Effect of Influencer Marketing, Instagram Social Media, and Relationship Marketing on Purchase Decisions

Abstract

This study aims to identify influential variables on purchase decision at LP3I throughout Central Java. There are three variables conducted in the study include influencer marketing, Instagram social media, and relationship marketing. Purchase decision previously conducted 5 years earlier from 2018 - 2022. The study shows that influential influencer marketing and relationship marketing variables are significant, meanwhile Instagram social media variable has no significant result on purchase decision.