The Influence of Company Image, Partnership Company Support, Logistic Service Quality, Complaint Handling on Customer Loyalty with Customer Satisfaction as An Intermediary Variable at Broiler Partnership

Abstract

Poultry prices, especially broilers, are very volatile. The price of live chicken is still below the Purchase Reference Price (HAP) and the Cost of Production (HPP), which has an impact on the decline in production and the number of partners (farmers). On the other
hand, there are still complaints about the products sold from PT ABCD, indicating a decrease in partner satisfaction and loyalty. So that requires the company to carry out various strategies to increase partner satisfaction and loyalty again. In this study, it is known that customer loyalty itself will increase in line with customer satisfaction with the services and products produced during the farmer's partnership with the company. The results of this study are to determine the effect of perceived company image, partnership company support, logistic service quality, and complaint handling on customer loyalty through customer satisfaction as an intervening variable, by knowing the effect of these various variables, it is hoped that it will be able to improve and increase the number of customers (partners) at PT ABCD.