The Influence of Purchase Experience, Perception of Ease of Shopping and Perception of Completeness of Goods on Purchase Decisions Through Perception of Shop Image in Main Metal Building Shop Sidapurna Tegal Regency

Abstract

Retail industry in basically only could endure if customer still have desire for do business in the shop , and needs customer the related with how consumer take decision. According to Existing studies , a lot variable life like experience customer in store, fulfillment products in stores , and easy visibility. Purchase moment shop at the store could considered . Third variable the could influence decision consumer with create possible image profitable or harmful retailer. Perception created by customer this create impression shop that can evaluated by another customer . Customer could give impression positive on shop if could provide the product they are want and need . Study this focus on taking decision consumers in stores with using the sales process required product by society.